POCO is an independent brand born out of Xiaomi Corporation. As of now, POCO has entered more than 35 global markets within three years. In 2020, the brand has shipped over 9 million POCO phones globally. The first product was released in 2018 – POCO F1 – swiftly propelled the brand in popularity among technology enthusiasts and media, all thanks to its incredible performance, reaching over 2.2 million shipments. Currently, POCO has an independent product, sales and marketing team, and shares resources from Xiaomi in manufacturing and after-sales. POCO is a consumer technology brand, based on the philosophy of ‘Everything you need, nothing you don’t’ with a key focus on its POCO fans’ requirements. It’s built on relentless pursuit of technology which its fans truly need, thus democratizing decision making and continuous product updates to ensure relevance.